I have often heard : "But how can I do to have traffic to my blog? I have published several articles but it is not reflected on the sales " ... The main reason is that we write about what we think is interesting about what we think people will love . However, online marketing , it is important to check all our hypotheses with data from the behavior of our users. How ? This is what we will see together .
1. Use existing data from your blog
Have your blog for a few months / years? Then you already have the information! Look what tickets that people are reading the most. A tip: use Google Analytics segment, "Traffic generated by the natural results", this will give you your "earned media" traffic, traffic that you have generated your actions with Online Marketing.
But do not stop visiting, go further and look for each ticket, what is the action that people have after reading the article, it will give you a vision of where your users when they enter your site. With the loss of information keywords "not provided", you will now be deeper analysis to better understand what your users are looking for.
2. You already pay for advertising? You then have a few keywords
Remember to link your Google AdWords account with your Google Analytics account and go to "search queries matching" to see what are the keywords that people use and that make your ads appear in their search engine. You will see what subjects that really interest your market.
3. Take advantage data from social networks
The vast majority of users are on Facebook, then take advantage of this social network data gives us to see the number of people in our target and their interests. Here is an example: I make a comparison between those who love sports outdoors and who are single, with people who enjoy the same types of sport but who are married. This allows me to see that the number of single people is higher than the number of married persons. Of course, it is not accurate, but that's another source that will help you in creating profiles for your users.
4 . Watch your market
Use Internet monitoring tools to find out what people are talking about on social networks , blogs and the media. Look at the topics that interest most people , the words they use, the web sites they visit , communities or the media where the exchange more information.
5 . Use external tools to monitor your competition
External tools like SEMRush let you know what keywords your paid and organic competition uses and potential traffic they have with these words.
6 . Talk with your current customers
If you work in marketing and you have never had contact with your customers, it is not surprising that you do not know who to write . Accompany your sales team appointments customer , listen to phone calls from your support team , please dial your most active customers and have a coffee with them to discuss their needs. This is another way to not neglect to create quality content and increase research into it.
7 . Suggestions Google
Google offers search suggestions that come from the most used research but also personalized information. Use Ubersuggest for a list of suggested searches in each language .
Great informative article.
RépondreSupprimerThanks for sharing.
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