How to market your blog? What habits to give visibility to your articles? And most importantly, how to bring new visitors to your internet ecosystem?
As with any approach to online marketing, the ideal is to be mechanical. By setting reasonable goals - and sticking to them! - We are sure to achieve measurable results and optimizable.
1. Intervene in groups Linkedin, Viadeo, communities Google+
Have you noticed how some social media networks become full? It includes content interesting, varied and qualified. It is provided by the users themselves and gets more comments and commitment, as if it had been distributed via traditional media.
Your goal is to publicize your blog. Groups and communities (depending if you are on a particular social network) is a real opportunity to distribute your articles and bring visitors to your blog.
Specifically, you must first identify the areas where you can post because they match your area of expertise or create yourself. Then, at regular intervals, daily or weekly, have the reflex to propose members to read an article from your blog that might interest you and make returns and comments.
2. Write guest articles on other blogs
It is a highly developed across the Atlantic democratizing our country practice: guest post - understand writing articles as a guest on a blog that is not yours. That an original sound on the blog of a colleague or the keys to its own space to an editor of his entourage were leaving the section is drafted , that although a virtuous habit to publicize his blog !
In practice, you can offer all the people you meet in the course of your work for you to write or publish one of your articles activity. If so !
For example , here's what each other can bring:
=> Your suppliers : usage tips on products sold .
=> Your clients: testimonies as interviews.
=> Your employees: their expertise on specific aspects of your benefits or the life of the company.
In all cases , you are the winners:
1 . if you write an article on a blog other than your own : you will visit the usual readers of it .
2 . if you invite a writer on your blog : it will summarize his article on his own blog and insert a link to the full article - one that is so you !
Some blogs welcome guests all year : it is the case that offers Emarketinglicious who wishes to contribute by becoming editor . For others, it is necessary to propose a collaboration on which to agree .
The important thing is in all cases :
=> Check that the hearing of the blog corresponds to your own target..
=> Send an email with your background, you already publish and offering story ideas to write content.
=>Write interesting content , useful or entertaining but not especially trade .
Respect the editorial charter and writing rules for collaboration is the most natural and easy as possible - even it is renewed!
3. Follow a mechanical on social networks
Often we think that a blog should only follow the news and it is a single-use content . However, this article you are reading is a cons - example . You would have read it a few weeks ago , it would have been relevant and it will not be less in some time .
The distribution of your content on social networks you use is dynamic : new people following you , some are close to you and consider it easier to share your contributions , for example. Taking into account this phenomenon, you can rely on all your published content and not just the one you just wrote .
There are tools that allow you to program a routine on social networks (eg , Hootsuite , Buffer, PostRocket Facebook or even directly ) . This is a first step : It is important , of course, continue to react in real time to respond to questions and comments.
Thus, to make his blog, it is useful to :
=> Establish a list of items we can (re) use over time for posts - an Excel spreadsheet or a Google spreadsheet will do the trick.
=> Define writing rules by integrating a # hashtag.
=> Implement this regularly mechanical selflessly (he must suffer to be beautiful) and then
measure results and improve what needs to be.
4. Answering the questions forums
Internet forums bring together communities of people interested in a domain: because they are experts or because they have questions on the subject. At the time of content production is bloated online users are looking for confidence. This is precisely what these spaces offer where you can get expert advice - filtered , validated or refuted by the community.
To publicize his blog, the idea is to participate in these discussions. Again, it is confidence and that is what you need to build . It is to show its expertise in responding specifically to a request by providing a complementary perspective to what has been said. It was after this first step that you can build a more systematic relationship with your audience , making them come to your blog directly and encouraging even relay your content.
Moreover, by doing so you open the door spaces that search engines give a true place in their results and you go to highly skilled surfers.
In addition to being interesting circles visibility to spread blog posts, you will also see that these communities are inexhaustible sources of writing topics. All questions are as many ideas for articles to publish on his blog. Once written the article that answers a question, you can return to the post to add a link to it: a new opportunity to make his blog!
Conclusion !!
Your blog is an old timer or is brand new, these 4 tips are valid. Applying them regularly, you are sure to ensure your blog notoriety and visibility which will then let you convert your visitors: sale, contact, quote or interaction.
And you, what advice do you give your hand to a writer who wants to make his blog? Where do you find the resources to be consistent and applied in the distribution of your content?
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