Is this a bad sign for the positioning of my site?
Matt Cutts said to the guestbloging is wrong , Matt Cutts said to article directories is not good, Matt Cutts to said he did not take into account the likes of Facebook .
We must put your legitimate links dofollow . Lost! I did not say " Matt Cutts said "!
But rather than listen religiously what Matt Cutts said , would it not sometimes rather more sensible to detect it does not say ?
Matt Cutts , his life, his work
If you own a website and you are concerned about its SEO, you inevitably heard about Matt Cutts .
Matt is the head of the webspam team of Google, its role ( and her team ) is to prevent the hordes of other webmasters and SEO to manipulate the Google index to improve the ranking of their sites.
In his defense
Matt Cutts is probably a very nice guy in private, this is certainly the impression he gave me when I met him once in 2010 at a conference in small groups .
But then, Matt works for Google , so inevitably , he defends the interests of his employer , normal. Imagine yourself in his place to deal with SEO battalions from all countries trying by all means to superimpose their sites on the first page, and worst of all, without paying Adwords !
Moreover, it is not so bad as that. If I had a mission to remove all the French web sites that use a few spammy techniques, there would not be much except for C & A and some skyblogs :-)
Fear strategy
So Matt Cutts rampant , but most importantly, it communicates a lot . Mainly through videos, but also on his blog or through some assassins that person control as tweets.
Moreover, he announced on Tuesday the killing of a French company that had the audacity to sell links
So obviously , this paper makes paranoid. She theorizing , it is perceived as external SEO all unnecessary actions , as devoted to the Lightning webspam team.
But all this, you already knew that .
If I do not really listen to what we said Matt Cutts, is that everything has been said here: Google Guidelines . On the merits, there is nothing more in his videos , always the same hackneyed things repeatedly with the same jargon .
When you do something a little border line , you know , no need for yet another video to tell you that Google does not appreciate . Especially that overall, the speech is always the same . This parody interview with Matt Cutts pretty much sums up everything.
Detect it does not say.
There are (n = censored if we go for old farts ) years is that Laurent Bourelly rather advised me to pay attention to what Matt said avoided . I kept this habit, because it will often find tracks or validate aspects set aside in his answers.
Consider an example
In this video, we ask Matt a question about the impact of FB and Twitter on the ranking . It responds perfectly, but is careful to address Google Plus . Yet contrary to what Matt reproach in terms of reliability of these two social networks for crawlers Google, Google+ is fully integrated and never block bots.
Since we talk about social networks, Matt could have addressed G+ , but in this case it would have taken the risk to say that some dofollow links G+ , they have an impact. And we know that this kind of ad would trigger spam waves on G+ .
This is just a small example , but it allows me to push you to a different logic when you look or read Matt . Do not listen to what he says . Delve into what it does not say.
At the same time Matt did not say THAT ... of nonsense.
Fit real marketing actions , think beyond the pure SEO juice thinking qualified rather than Pagerank is necessarily a winning strategy traffic. It is also less risky
Do not take any notes Matt for yourself when you have a clean and safe strategy. The webspam team is still essentially the nags . I even saw Vincent Courson ( a member of the team for the webspam France ) endorse one of my G+ posts in which I defended the true guestblogging while some SEO already throwing the baby out with the bath water ( on an article Matt unclear since he published elsewhere) .
To conclude:
I would resume a little phrase from a recent disappeared (François Cavanna)
Freedom is to do whatever makes the length of the chain.
SEO, I think the chain is elastic. For some actions, you will be tracked, hunted down, the chain will be short. For other actions, you'll expand to give you wonderful playgrounds. Rather than focus on what Matt and Google will prohibit dig what they allow. Come on, I say a little more. Can not find Matt almost never speaks of sanctions on Onpage SEO?
bonus
Come on, still a good video of Matt for the road, it says it all!
And you, How does it affect you the Matt Cutts speeches? Share Your Opinion :)
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