Everyone knows that Page Rank is one of the criteria of relevance, from more than 200 criteria used by Google to determine the positioning of a web site. Thus, the increase is an obsession of any self-respecting webmaster . To improve your Page Rank , only one solution : get quality backlinks and we all know how difficult it is .
Yet there is a simple way to transform backlinks "lost" in quality links. This average has a name: webmastertools ! (Here is a series of tutorials to utiliastion webmastertools )
Indeed, the console for Google webmaster identifies pages that have generated 404 errors (page not found ) . And recently , it also helps to know the sites that have links to these pages ! In fact, every day people are linking to your site without you knowing it . People sometimes mistake in writing the urls are links to pages that do not exist ( or more). So all these links lead nowhere and are therefore a shortfall in terms of popularity . Everything is so intelligent recovery these links to make quality backlinks .
Here are the 5 steps needed to transform dead links in quality backlinks :
1 . Identify which pages you generate errors 404
To do this, simply go to your account webmastertools . In the miter " diagnosis " and then " Web Mining " retrieve the list of pages that generate a 404 error code and export it to an Excel file to be able to deal more easily .
2 . identify sites that have links to those pages 404
Staying in the same rebated as above, you can also retrieve the list of registered backlinks to the site . The links are visible by clicking on the number of pages that appears in the " accessible via column .
3 . paring these data
Excel , you will have the opportunity to peel all this data :
one hand , identify sites that might actually bring you popularity ( eg prestigious site with a high PR that could pull you . Guests enjoyed the Trust Rank What quality sites ) .
On the other hand, if the Linked pages never existed , you can define a page on your site that is closest to the linkée . e this way you offer relevant content you the user follow the link.
4 . negotiate a change link
This is contact the webmasters of sites that , at a given moment, have a link to yours and ask them to modify the link URL to point to a valid page. This is not the easiest . Two cases:
Either the webmaster agrees to change the link which case your mission is fulfilled.
Either you have difficulty doing change . At this point , it will tweak to ensure that links it will not be lost . To do this, it will touch your htaccess file and add rewrite rules with 301 redirect .
Here is a simple example of forwarding rule :
RewriteRule ^ example \ . Html \ ) $ / example.html [R = 301 , L]
or so with a redirection rule 301
RedirectPermanent / mypage.html http://www.mondomaine.com/manouvellepage.html
If you have difficulties to implement these rules, I suggest you read this article on URL rewriting and 301 permanent redirect .
5 . link to a page that has never existed :
Often people make links to pages on your website that have never existed. In this case , it will simply determine the page of your most relevant and closest to the topic of the target page site and define a rewrite rule that redirects 301 page that never existed but who receives a backlink to the most relevant page on your site.
That's it! ! You now have a simple but very powerful way to increase your popularity in the eyes of engines and improve your position in search results .
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