What is the niche brand content? What advantages and disadvantages?
Reminder of the definition of brand content : it is the content produced directly by a mark for advertising communication and image.
The niche brand content has the same advantages and disadvantages as the niche market. It allows you to be faced with less competition , but with lower volumes of potential visitors.
Painful decision if any : sacrifice a part of web / some of its products or services / her skills to focus on thematic / prospects that will attract attention.
Recall that Google prefers still the most relevant and most original to "provide the best search results on the web [1] ", not pages that were better designed for their SEO content.
If your brand content niche responds with originality and relevance to the rarest or most searched queries of users , it is written in the rules of art, he is likely to recover quickly topped the list since its competition is lower. As you can not compete with the more established sites play the mosquito : a maximum noise when everything is calm, not to attract attention of the crowd at the show, but the sleeper in the room.
How to choose the preferred niche content?
A painful and difficult choice if any, because as always, choose is to renounce . This choice will be guided by :
>> The product or the most cost effective , most innovative , most creative services.
>> Category of clients / prospects whose purchases or opinions are most influential .
>> Category of clients / prospects whose baskets are highest.
>> The category of goods or services where the competitor brand content is poor .
Different tools help to make this choice :
Google Adwords
Once all desired keywords listed and evaluated , refine the long tail . It is she who will direct you to the keywords in the most profitable part of a niche brand content .
Ex : keyword Find a web agency back 28.6 million results. Keyword long tail , interesting brand content for niche Find is a web agency specialized drupal ( 567000 ) Find a web or even specialized Drupal near Poitiers ( 417000 ) agency .
The questions in the forums
The more keywords you are targeting are found regularly in issues forums, and more likely it is that the answers provided by the search engines are of poor quality. This is the case of the company that had bad experiences with the web agency looking for a trusted provider in the region.
curation
Regularly, you find interesting content on your market or business . It is often very specialized content , ideal to be collected and republished happy to feed your niche brand
How to take the niche brand content to the heights of Google?
The content must obviously be quality (original , well designed, easy to read or view , illustrated, interactive ), but also:
- Provide information localized in time and place.
The company has an urgent need to regain control of its website looking for a recent client portfolio agency , whose offices are nearby ,
>> for example , your content "The list of the best web agencies Drupal installed west of France" must be dated and updated, but it can also renew its appeal and improve its indexing with the video portrait of the "best" agency in Poitiers.
- Covering all aspects of the theme and of course the whole long tail identified.
- Provide analysis and synthesis that will allow users to navigate and engage .
>> "How to choose the best web agency specialized Drupal ", " The 10 Keys to measure the quality / price of your Drupal web agency specialized " etc. .
With a narrow topic, the publisher may fear being rapidly run out of attractive content. The brand content niche definitely requires a great capacity for innovation and a good dose of imagination.
Your niche brand content already exists in part in the competition? It does not matter . You can always enrich , improve , update .
Once you have dug a niche, you can enlarge or duplicate ...
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