The idea is to communicate directly on these new media that don't cost cheap or less expensive than traditional channels. Unfortunately, brands often forget that all blogs are not professional and the majority of bloggers have a job outside of their blog... Here are a few tips to contact these opinion leaders.
1 Customize making contact
First and foremost, get to know the blogger in question. Read its description on its website, its fair questions, you will then a few clues as to its management of partnerships and commercial applications.
It is necessary to customize the email to show the blogger that you have a genuine interest in him, you want to communicate on his blog that says 'his baby' then put more heart and less marketing.
2. All work merit pay
When you ask a blogger to write an article on your brand of cosmetics made from nutria drool, submit a return. It may be financial, it's then a sponsored ticket but most of the time it can be made in kind by offering the shipment of products.
A blogger has a relationship of trust with its community so he won't talk a product it has not tested! A transpose in real life, would you recommend a product to a friend without having ever touched him?
3. "Don't ask not too.
It's the most thankless part regarding communication on the blogs! A blogger has a life, priorities, objectives and often you do not party. So it is always wrong to impose delays in publication (too short)...
In regard to directives, do not ask him to send you the article prior to publication, you have confidence in your brand and your prescriber. The link between a brand and a blogger breaks with these delicate applications: "Can you publish the article in 3 months, 2 days and 4 hours?", "can you send me your article before publication in the case where? '' Their trust, they know very well what they are doing.
4. Stay in contact!
Once your action is complete, you have a nice backlink and a little advertising on social networks, remember to keep in touch. Blogs grow eyes, it would be a shame not to maintain the relationship with regular exchanges, press releases (but not too much) and the products to discover...
The blogger is a sentient and little prepared to splurge of webmarketing then don't abuse too much to not get hurt... Sprinklers of bloggers can quickly find themselves themselves watered!
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