Traditional marketing is becoming less and less effective. Savvy professionals know that there is a solution: content marketing. This technique allows you to create and publish a quality, relevant and targeted content to develop trust and authority among the target audience. In other words, it is to generate sales, without using techniques of direct sales.
Earlier this week, I was happy to discover by chance the periodic table of contents of Chris Lake of Econsultancy.com marketing. This document, which will not fail to draw the attention of some of you, presents the 8 elements essential to the creation of a strategy web successful editorial:
- Strategy: planning, development and management of the content.
- Format: the nature of the document.
- The type of content: the document editorial policy.
- The platform: the distribution channel.
- Metrics: indicators to measure the success of marketing content strategy.
- Objectives: the goals that the company wants to achieve.
- Sharing triggers: the elements that will motivate the sharing.
- The checklist: the checklist to verify the optimization of content marketing done.
Good information for content. Today content is the important for seo.
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I like this post.
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