An internet site lives to the rhythm of the business or activity it represents. It happens so that certain pages are obsolete at any given time. However, it is important never to delete these URLs to avoid damage to your SEO. But beware, delete does not mean leave accessible. There are many methods to disable a URL without actually deleting.
How a single URL can change everything :
To understand the importance of a URL, it must understand how the search engines index a site. In fact, these engines do not index a site but the web pages. Each of the pages is analyzed, in a first time, separately. And an internet site is, in the eyes of the engines, that a consortium of web pages. In addition, the search engine does not return of internet sites to a surfer performing a query, but a page.
Thus, for a search engine, a page corresponds to a URL. And when a site is positioned on a query, it is thanks to a page (or domain name) and therefore to a URL. In fact, if you remove this URL, there is a 90% chance that your site becomes invisible on one or more queries. Then what should be done when it must absolutely get rid of a URL? Two major possibilities are open to you.
The 301 redirect, simple and effective :
If you are working with a referrer, you have already had to hear about them at least once. In addition to return the visitor on the page targeted by the redirect, it send a strong signal to the search engine. The HTTP code 301 corresponds to a permanent redirection. Thus, the engine understands that the page to which it has attempted to access will no longer be available. In fact, he transferred a large part of the popularity to the destination page.The latter will therefore power, if it is optimized in the same direction, take the place of the disabled URL.
Thus, in less time than it takes to write it, it has avoided any risk of loss of visibility.
Give a second youth to your URL :
A URL address well perceived by the search engines, and therefore well positioned, it is a small treasure that it would be a shame to get rid of it. But if the content no longer corresponds to the message you want to convey, you simply can to replace it.. After all, you do not destroy your home when its inside do you like better. You redecorate, at worst you're renovating but you keep the walls. The same goes for the web page.
The URL is a structure that can stay as it is. It is likely that only content, or even design, needs a window-dressing. In this case, rewrite your content for the keywords on which your URL is positioned and voila. You put the message in accordance with your new communication without losing acquired visibility.
Never move without leaving an address :
The two solutions presented above do, except technical problem, very little time. Then why deprive these solutions. By removing a URL, you take the risk of losing a portion of your traffic and therefore your conversions. By redirecting or keeping your URLs, you don't lose your users or search engines. And you continue to work your mind referencing.
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