The purpose of Facebook is to show the right message to the right person at the right time. If you follow the official Facebook ads, I'm sure you're already familiar with this leitmotif ;)
Today, touch a qualified audience has never been so easy on Facebook. Indeed, in recent years, Facebook has made remarks efforts to enable professionals to distribute their content to the people who mattered.
Beyond targeting options that I call "classics" such as gender, age or location, for example, advertising space Facebook has grown considerably with the possibility of targeting:
- Intermediaries : interests and connections.
- Advanced : custom hearings, similar hearings and behaviours.
If this topic interests you, I highly recommend the last infographic of Qwaya, which presents in a very successful way what are the different options for targeting on Facebook and thus how to reach the right audience on Facebook. Challenge to get a better conversion rate based on the determined marketing objective.
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