When we do not really know and the decision gradually to focus on the search engines and SEO, there are many chances to fall on misconceptions and myths on which the hard life in the area. In an attempt to see more clearly, the specialist web marketing agency Veravo conducted a 6 graphics where misconceptions are debunked.
1# Myth: it's necessary to have more possible links :
Truth: If the links (backlinks) are still essential in an SEO strategy, it is not appropriate to do as much as possible but to make them effectively. Better is little relevant that thousands of links on spammy links platforms.
2# Myth: Meta Descriptions are important for the best ranker :
Truth: In 2009, Google said that the Meta Description had more impact on the positioning of a site. However, offering varied and relevant Meta description can affect CTR and make a difference with a competitor!
3# Myth: Only exact match keywords count :
Truth: At the present time, keywords should not be repeated continuously and indefinitely in a title or content so that the site will move to that keyword. Indeed, now the search engines understand the intentions of users and can associate certain keywords when they are not specifically in the same order on the page.
4# Myth: There's an ideal keyword density on a page :
Truth: A keyword must not be specially a number of times on the page or in the title of a page so that the search engine positioning out this page on the keyword. Rather than thinking about the keyword density, it is best to make sure to write a clear and specific content that will meet the expectations of users.
5# Myth: It's better to have lots of pages on the website :
Truth: If having a lot of pages could offer you greater influence, this does not mean that you will be better positioned than another site. The number of pages is not significant, only the quality of the page separate you from your competitors!
I have arranged the information according to their importance with the addition of a different explanation .. Check out the full infographic below:
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