10 excuses for not to change your SEO in 2015

It is amusing to see that our policies offer us all " change" in every election. Because if there 's one thing that most people hate , it's just change.

SEO is a bit the same. Change strategy in its search for links , change methods to write , change markers without keywords short, change is embarking into the unknown, and the unknown is scary ...

So a series of excuses that you could invent to make no change in your SEO methods in 2015, and here is why they are often wrong .

Some may seem a bit has-been , and yet I still meets these practices every day.

I always put my links in themed content

This is good! Very well. But is it enough ?
When we look at the links naturally made ​​by real webmasters and links made by SEO , what jumps out at me is not so much that the theme of the page is suitable, it is quite normal , but is that the SEO links often fall like hair on the soup, without good reason.

Ultimately, some of the links from a page whose theme is different from yours are sometimes more justified. For example , if I do an article on tweetclash , it is not shocking to link to blog Montebourg and another to a bio Niel, even if their contents have nothing to do with the subject . The links lead to sites that just allow ( perhaps) better understand these personalities.

I 've always done PC, it always worked

I too have done, and I agree , it has long very well.
But times have changed. Remember this article in which I show you examples of CP with links installed without any reason. Honestly, it is quite normal that Google devalues ​​these platforms and the links they contain . No?

Sure, get real links on good sites will be difficult for those who had taken the easy shortcuts , but they still damn interest in changing their habits.

I always spammed blogs with success

Ah , spam blog. I also played with it at the time or I ran full of MFA ( made ​​for adsense ) . Easy to go put a link quickly and easily.
Today, I confess that this practice seems anything but sustainable .
( thank you to those who have recently deleted my old links ... )

Google is quite capable of seeing a link is placed in signature comment. So what give him credit ? And it is often clicked this link ?
And I'm not talking about the galley to remove these links when the penalty falls ... Moreover, after the withdrawal of anchors optimized on the comments, I think I'll move to a new rule soon on this blog ...

I have always worked my keywords density 

If there is a topic that has long been talking about , it's this one. How often should I put keywords in content to position myself ?

Again I forgot this logic long ago. Of course , the major keyword phrase of your page should be positioned at least in your title and rather early in the editorial content . But when it comes to repeat n times, I think it is useless .

Better work his text with a rich vocabulary on the subject being treated . With synonyms , a little, but not only. Publish rich vocabulary content , dig the semantic field and often Google will reward you . And besides, I would tend to try to strengthen the relevance of my pages with good outgoing links rather than writing useless gibberish.

I always reciprocal links, it works well

Hula , I too have done! But that was before there long . And I even took manual penalties for that. And even without that, the reciprocal link it feels referer full nose .

I do not say that 2 or 3 can not be fully justified and facts honestly. But in this case , do not think that traffic. Think of a real exchange that is normal and useful to visitors . Because the site backhoe with whom you have shared a link footer of your dating site, frankly, you think your visitors interested and it seems legit in the eyes of Google?

I always thought that the SMO does not help SEO

I know I hit a point which has been much ink .
I 'm not going to repeat the discourse on the growing importance of Google Plus , but overall social networks bring traffic , and this is what we are all looking for , right?

But beyond the direct traffic , how many times have I received links from various blogs , simply because the blogger had discovered one of my articles through a tweet, FB or G+ sharing.

I sincerely believe that many minimize the contribution of links that can induce social shares.

I always links to kilo

Again, I never reached the heights of some, but I confess that I too have taken the shortcut of CP and easy to lay publications links.
When I look at stuff I did sometimes still there 2 years , I am ashamed . But hey, it worked ...

My change in perspective in terms of linking strategy has been profound in the last 2 years.
I have never broken as the feet of my clients to produce highly qualitative content. Why ?
Because getting links in gold reveals so much easier (well, less difficult ) . With good content , you can get links from sites or competitors working old will never have access .

Obviously, this requires work, but for the record, never such links has been given me such a message penalty. And if these sites are my very fussy , it reinforces my belief that they either will not be penalized . My links will therefore benefit from a confidence that I just search at any price.

Photos , diagram , video is for designers, I do 've never used .

I'm not saying that it is essential to go paste images everywhere. However, on many subjects these images that the visitor remains , look, click , and bed.

This is not necessarily useful, for example this article. But on a publication that talks about jewelry, fashion, furniture, machine tools, everything shows such as images, videos, graphics bring professionalism, fluidity and especially hold the reader's attention .

Okay , you have to buy the set page , find them on Youtube, but the conclusion is obvious when you look at the length of visit, then do without his money site (and even external publications ) n is probably not a good idea.

Outgoing links , they dilute my pagerank, I do not worry.

Rhââ , pagerank sculpting ! You remember the heyday of nofollow to direct flow ?
However, some have probably noticed, it is possible to position a phrase in Google just because you made an outgoing link on one ...

I had long epilogue on the subject of the outgoing link, I 'm not going to dwell , but in summary , I think that is enjoyed by visitors is good for your site. And I have often made ​​the observation that pages that are external links are positioned rather well compared to their competitors.

I can make links rotten , if it goes bad , I have the tool disallowance.

This is not entirely wrong ...
Since Google hangout on requests for re- examination , we know with certainty that the file disallowance is useful and used . Moreover , it is because they are afraid that deletes after a request for re-examination that the quality want to miss one makes household hand .

However, be stopping by penalties several times in a row gives probably not a very good signal. John Mueller ( the boss of Google Webmaster Tools) let go some info recently stating that a site that had played with fire repeatedly maybe a little time to regain the trust of Google would .

So the tool disallowance is not a total absolution after sin. It will return to Mass every Sunday before getting a full pardon .

Luckily, the Mass of SEO , it offers you here on Sunday morning for 5 years :-)

And you, do you make resolutions for your SEO in 2015 ? Habits or will they be too hard to change?

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