How to use a blog in a SEO strategy

Very often in SEO strategies and customer visibility, I recommend creating a blog for several reasons:

• a blog is a lever SEO (Search Engine Optimization) 
• a blog is a lever traffic generation 
• a blog is an optimization lever online reputation 
• a blog is a lever communication is in support of corporate communications 
• a blog is a lever for community management 
• ... 

There are so many reasons to start a blog ... but the purpose of this article is not there. Moreover, the mere fact of having a blog is not enough to improve your visibility on search engines. So how do you ensure that your blog has a role in voting SEO strategy?

Width semantic

As you will publish posts related to your theme, you will receive traffic from the long tail (queries forming the long tail queries are composed of multiple keywords with low search volume. However, the volume of traffic cumulative this application may be important). In addition, your blog will have a semantic field that engines like more. And working the SEO your blog, you will be able to achieve some interesting positions on key words you do not even authorize you not to dream.

The power of the comment

And yes! The feedback you generate through your articles are so many additional "free" content that will allow you to expand a little more semantic keywords field of your long tail. 

Backlinks

One of the most obvious but often neglected elements is to set up links from your blog to your main website. Indeed, you have the ability to make connections with a maximum weight for search engines because:

• Links are located in an area of ​​textual content
• The anchor (the clickable text) can be optimized
• The page that contains the link has the same content as the link target content ...

Exchange of links and content

As you are working on the seo of your blog (oh, you don't do it yet ?!), it receives from the popularity. Therefore, you can use your blog as a medium to exchange reciprocal links, triangular...

You can also provide visibility to your partners on your blog. You have to find the currency exchange (back links, article on the blog of the partner...)

Blog = Site

The results pages of search engines account for only 10 results per page. Imagine that your corporate website is already positioned on 2 results (clustering of results) of a query that generates you a large turnover. Work the SEO of your blog like your site and say goodbye to one see two competitors and say hello to a number of additional case.

Loyalty of your traffic

The ultimate goal of SEO is to drive traffic and turn it into contact or shopping cart. By posting interesting articles, you will generate direct traffic and traffic from your RSS republishing to your blog. It's as much traffic as you will not need to look through other levers (SEO, search engine, newsletter ...). In addition, users are becoming more loyal customers easily. Think about it ;-)

It is important not to lose sight of the fact that a blog is not only for the seo. It also allows the brand to communicate in a way that is different from its institutional website. For some brands, their blog has become a weapon of communication formidable. 

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