How to Choose a Blog to present your brand or product?

You are a young brand? A start-up that starts on the canvas? Your communication budget does not allow you to sponsor a television program or offer you a billboard in the heart of Paris? Do not worry, today, it's easy to talk about yourself without spending millions (or thousands elsewhere). Blogs are the best vectors to talk about your brand on the web. But they are also more and more, it can be lost to all content and theme then how to choose blogs that will make your product a "must-have" of the Web?

1 . The theme of the blog

Before anything else, it is important to approach a blog that is related to your topic. It is easily identifiable : the fashion blogs, beauty blogs , travel blogs, cooking blogs ... But it does not stop there. The human being hiding behind a blog is either a man or a woman , there may also be several people ( couples , friends, colleagues ) . Then there is the lifestyle. For example , you are a brand of dishes made of meat, you start a new line aimed at women . So we have to be careful in approaching food blogs written by women BUT it may be appropriate to take a look if there is not vegetarian in the lot! We understand ? Each poor targeting is a person who does NOT speak of you .

2 . The frequency of publication

Once you have identified a number of blogs in line with your brand or product, it is relevant to analyze the frequency of publication of the blog. Keeping a blog can be time consuming in the long run , which sometimes leads to the arrest of the blog for several days / weeks / months and sometimes even forever! So before you waste time contacting someone , be sure to know if there is a lot of people down there . Requires that the publication of articles is regular. You can also watch the behavior of the blogger on social networks .

3 . Traffic, page rank , these criteria please ...

And ... that did not help either! It is very difficult to know the statistics of a blog so often it is based on Page Rank but that 's not all . On the one hand , blogs with a big PR may ask you a fee instead of an endowment , then some quality blogs busy have Page Rank 2 or 3 . This can be hard to hear but it is better to target blogs based on their written and visual quality rather than according to their figures. You will realize that in the long run Google is not always the best judge.

4 . Social networks

A blog is often linked to various social networks : Facebook , Twitter, Google+ , Instagram and so on ... The bloggers generate strong links with the community and this is reflected in the social networks. You can then easily see if there around the world through this blog . Do not rely exclusively on Facebook, every blog has its network in different locations ...

The important thing is to have a good feeling between the blog and your brand , to have the confidence that your product will greatly place ! The benefits will be even better : traffic to your website , increase your fans or followers , a quality backlink for your SEO , fame , content dissemination ...

SHARE

About Unknown